VERT® Announces New Partnership with Zensah® and Introduces First Intensity Measurement Device

Originally from: http://www.prnewswire.com/news-releases/vert-announces-new-partnership-with-zensah-and-introduces-first-intensity-measurement-device-300199249.html

Wearable athletic tech company debuts VERT2 in conjunction with smart compression apparel partnership at CES 2016

FORT LAUDERDALE, Fla., Jan. 5, 2016 /PRNewswire/ -- VERT, a leader in wearable athletic technology, today announces its second product, VERT². This next generation wearable jump monitoring device provides intensity, exertion and stress analytics in addition to VERT's original jump height and count measurements. This announcement is released in conjunction with a new partnership with Zensah®, a premium compression apparel brand, to ensure athletes are training and playing safer. Both VERT² and Zensah® apparel, integrated with VERT technology, will debut at the 2016 Consumer Electronics Show (CES) in Las Vegas.

VERT² is a non-invasive and discrete inertial measurement unit (IMU) worn on an individual's body to report numerous athletic measurements, including total Gs, high/low intensity count, surges per minute, surge count, high acceleration (Gs) and average peak acceleration (Gs). These measurements are sent to the VERT software architecture in real-time, which can then be monitored by coaches and athletes during or after use.

"Zensah® aligns with VERT's constant commitment to create better experiences for athletes, and we believe integrating discrete technology into Zensah® compression apparel is a giant leap in that direction," said Martin Matak, founder and president of VERT. "We have already seen real-time jump measurements contribute to athletic safety with jump count data, but with the addition of intensity measurements in smart apparel, VERT² will help prevent injuries to athletes and inform users of important information for recovery as well."

With VERT technology integrated into Zensah® apparel, this partnership gives athletes the ability to use the jump monitoring device with the cutting edge, seamless technology and ergonomic fit that Zensah® is known for. Zensah® is committed to using the best fabrics and technology in all of its compression apparel, and this new tech will be made to fit products including the compression leg sleeves, socks, knee sleeve, tops, sports bras and more. Each product incorporates graduated compression for faster recovery, 3D ribbing for targeted muscle support, and a fabric that features silver ions and moisture wicking control.

"We are constantly researching and developing the most innovative designs and fabrics for athletic use, and we are excited to have a partnership with VERT that is leading the way in athletic wearables," said Ze'ev Feig, founder and CEO of Zensah.

The VERT technology is currently used by the USA Volleyball National teams along with multiple NCAA volleyball and basketball programs throughout the US, which recently made history as the first wearable tech used in the 2015 NCAA Division I Women's Volleyball Championship games. Through VERTcast, a sports telemetry system used with VERT technology, viewers were given the opportunity to experience student athleticism in real-time through live-screen and television newscast inclusion in the semi-final and championship games.

In addition to Unveiled on Jan. 4, Vert² and the integrated tech with Zensah® will be available for preview at booth #74325 located in the Fitness & Technology area at CES starting Jan. 6^th. The commercial product is set to be available for purchase May 2016, and consumers can find out more at www.myvert.com

About VERT: Headquartered in Ft. Lauderdale, Fla., VERT is a leader in wearable athletic technology focused on creating a better experience for athletes and coaches alike. The VERT jump rate monitor is used in a variety of jump sports, including basketball, volleyball, BMX and many other health and fitness activities. VERT is currently used by the USA Volleyball National teams, NCAA volleyball and basketball programs throughout the US. For more information or to purchase VERT, visit www.myvert.com.

About Zensah: Zensah® is a Miami-based company, specializing in sports compression apparel. Zensah® products are worn by Olympians, professional athletes, and fitness enthusiasts. Zensah® offers compression products for performance and recovery. For details, visit www.zensah.com.