Zensah® Comments on New York Daily News Article Examining How Better Sports Bra Could Help Women Marathoners

Zensah® highlights the importance of a good sports bra and offers the most comfortable sports bra on the market for runners

Released:  Miami, FL – May 21^st, 2013

Zensah® Compression Apparel released a statement regarding the New York Daily News article Breast pain while running affects one-third of women marathoners, but better sports bras could help. According to the article, a British study surveyed over 1,200 women and found that a substantial amount suffer from breast pain while running but do not wear the right sports bra to correct the issue.

Zensah emphasizes the importance for women to wear the right bra while running. Parker Robinson, spokesperson for Zensah, says, “Wearing the right sports bra can make all the difference in achieving a successful run. We designed the Zensah Seamless Sports Bra to offer women the most comfortable fit to help them achieve the best athletic experience.”

As the article states, “For the majority of women, it's essential to find a sports bra that is comfortable, won't chafe, and protects your breasts from the wear and tear of even a little bouncing...” Zensah has developed the most comfortable sports bra for runners. The sports bra is designed with encapsulation and compression to provide the ultimate support and comfort for athletes. The engineered fabric creates a separator with shaped cups that contour to the body for a natural and smooth fit.

Zensah’s Running Sports Bra features seamless construction to eliminate chafing, a racerback for free movement, and is body mapped to add support and ventilation. In addition, the bra incorporates a moisture wicking and antimicrobial 4-way stretch fabric to prevent odor build up and ensure ultimate comfort. This Zensah Seamless Sports Bra is available in over fifteen colors, including neon pink, neon orange, and heather grey.

According the Leisure Trends Group (LTG) the Zensah sports bra is a top selling bra in running specialty. Leisure Trends Group (LTG) is a leading market research firm, measuring trends and information about prominent markets like outdoor, cycling, and running specialty. Their data provides insight into standout items in the running industry, based on data from point of sale at retail. LTG’s most recent year to date statistics (January – March 2013) state Zensah as one of the leading Sports Bras in the USA for running specialty.

The Zensah Sports Bra is available in specialty stores across the country and online at www.zensah.com